- Product Designer Specialist • UX / UI
Storytelling • Research • Design DesignOps • Coffee
I love technology and I want it to be great for all people, regardless of context. I believe in the importance that information exerts in society and I choose in the user experience as a way to turn it into positive impacts.
I am a specialist in digital products for dynamic environments, mainly with regulatory rules that boost the financial and energy market in Brazil. I work for captive users or not. In my design world, all feelings are important and I have a passion for understanding human factors.
Aside from all this, I have been working as a consultant for Start-ups and simple mobile projects, helping to transform the dreams of people who share with me the same desire to bring positive impacts in other people's lives, building tangible, functional and usable products. Through these qualities, I have confidence in my ability to facilitate positive change collaboratively.
I'm in Brazil, but I honestly do not see horizons. I want to embrace as many cultures as I can.
Thanks ever so much.
Product Designer Specialist – UX / UI at CCEE
2019 – Present Brazil
We are immersed in a grand plan for the restructuring of digital products with ambitious goals under complex regulation. My job is to use methodologies such as Design Thinking for business discoveries and DesignOps for Designers Squad Management that cross-operate on agile teams. We are working on 6 products, highly innovative for the Brazilian electric sector, to increase our average customer satisfaction, which is currently 85%.
UX / UI Designer at TwoPlugs
08/2018 – Present Toronto, ON, Canada
Conducting UX and UI processes / Reviewing the Rapid Prototyping Release Process / Online Presence and Increasing Potential Sales in a Virtual Application Currency.
Product Designer – UX / UI at CCEE
2012 – 2019 São Paulo, Brazil
I migrated within the company to a new role, to focus on product design. At this point we have evolved the User Journeys process, orienting the entire methodology to give greater emphasis to usability within the context of digital reformulation of the company.
UX / UI Designer at CCEE
2007 – 2011 São Paulo, Brazil
I began my journey as a User Experience oriented professional, when I was responsible for the research work, heuristic analysis and prototyping of robust engineering systems in the energy sector, achieving favorable results for the company.
Product Designer & UX / UI at GSF Fiscal
2015 – 2016 São Paulo, Brazil
In this Short-Term Job, I designed the concept of branding based on qualitative research (Context First) / Increase strategic partnerships with key players in the IT market – Oracle, IBM.
UX / UI Developer at Avalanche
2008 – 2008 São Paulo, Brazil
A digital reformulation of the agency’s digital platforms focused on innovation, creativity and customer experience. I applied my skills with animation, navigable prototypes in HTML code, CSS, JS and Style Guides.
Digital Designer (internship) at Jovem Pan FM
2005 – 2005 São Paulo, Brazil
User Interface Designer at Inteligenzia.NET
2003 – 2005 São Paulo, Brazil
Visual Designer at Imagem Brasil Comunicação
2002 – 2003 São Bernardo do Campo, Brazil
User Experience at Interaction Design Foundation
2018 – 2019 on-line
Gestalt Psychology and Web Design: The Ultimate Guide at Interaction Design Foundation
2018 – 2019 on-line
Branding Specialization at HSM Academy + Grupo Troiano
2011 – 2012 São Paulo, Brazil
Bachelor’s degree – Advertising at USCS – Universidade Municipal de SCS
2005 – 2008 Brazil
Best Advertising Film, 1st Best Advertising Film – Hering brand campaign
Experimental exhibition of social communication http://www.intercom.org.br/papers/nacionais/2009/lista_area_PP07.htm