Julio Ferracini

  • Product Designer & UX / UI Strategist
  • São Paulo, Brazil

Storytelling / Research / DesignOps

View Resume

Hello everyone,

I love technology and I want it to be great for all people, regardless of context. I believe in the importance that information exerts in society and I choose in the user experience as a way to turn it into positive impacts.

I am a specialist in digital products for dynamic environments, mainly with regulatory rules that boost the financial and energy market in Brazil. I work for captive users or not. In my design world, all feelings are important and I have a passion for understanding human factors.

Aside from all this, I have been working as a consultant for Start-ups and simple mobile projects, helping to transform the dreams of people who share with me the same desire to bring positive impacts in other people's lives, building tangible, functional and usable products. Through these qualities, I have confidence in my ability to facilitate positive change collaboratively.

I'm in Brazil, but I honestly do not see horizons. I want to embrace as many cultures as I can.

Thanks ever so much.

Experience

UX / UI Designer at TwoPlugs

08/2018 – Present Toronto, ON, Canada

(Remote Consultant)

Conducting UX and UI processes / Reviewing the Rapid Prototyping Release Process / Online Presence and Increasing Potential Sales in a Virtual Application Currency.

Product Designer Specialist – UX / UI at CCEE

2019 – Present Brazil

We are immersed in a grand plan for the restructuring of digital products with ambitious goals under complex regulation. We use methodologies such as Design Thinking for discoveries. We are working on 6 products, highly innovative for the Brazilian electric sector, to increase our average customer satisfaction that currently stands at 85%.

Product Designer – UX / UI at CCEE

2012 – 2019 São Paulo, Brazil

I migrated within the company to a new role, to focus on product design. At this point we have evolved the User Journeys process, orienting the entire methodology to give greater emphasis to usability within the context of digital reformulation of the company.

UX / UI Designer at CCEE

2007 – 2011 São Paulo, Brazil

I began my journey as a User Experience oriented professional, when I was responsible for the research work, heuristic analysis and prototyping of robust engineering systems in the energy sector, achieving favorable results for the company.

Product Designer & UX / UI at GSF Fiscal

2015 – 2016 São Paulo, Brazil

(Consultant)
In this Short-Term Job, I designed the concept of branding based on qualitative research (Context First) / Increase strategic partnerships with key players in the IT market – Oracle, IBM.

UX / UI Developer at Avalanche

2008 – 2008 São Paulo, Brazil

(Consultant)
A digital reformulation of the agency’s digital platforms focused on innovation, creativity and customer experience. I applied my skills with animation, navigable prototypes in HTML code, CSS, JS and Style Guides.

Digital Designer (internship) at Jovem Pan FM

2005 – 2005 São Paulo, Brazil

User Interface Designer at Inteligenzia.NET

2003 – 2005 São Paulo, Brazil

Permanent

Visual Designer at Imagem Brasil Comunicação

2002 – 2003 São Bernardo do Campo, Brazil

Permanent

Skills

Sketch appInvisionFlipFramerAdobe XDAdobe After EffectsAdobe Idesign, Photoshop e IllsutratorHTML5 & CSS3 com Less / SassJavaScript / jQuery / AngularNodeJS - Yo, Gulp/Grunt, BowerWeb Analytics (Hotjar)User Testing

Specialties

UX - User ExperienceUI - User InterfaceHCI - Human-Computer InterfaceResearchDesign Systems managementDesign ThinkingMaterial DesignIOS HIG & GuidelinesRapid Prototyping

Education

User Experience at Interaction Design Foundation

2018 – 2019 on-line

https://www.interaction-design.org/julio-ferracini

Gestalt Psychology and Web Design: The Ultimate Guide at Interaction Design Foundation

2018 – 2019 on-line

https://www.interaction-design.org/julio-ferracini

Branding Specialization at HSM Academy + Grupo Troiano

2011 – 2012 São Paulo, Brazil

Bachelor’s degree – Advertising at USCS – Universidade Municipal de SCS

2005 – 2008 Brazil

Awards

Best Advertising Film, 1st Best Advertising Film – Hering brand campaign

Experimental exhibition of social communication http://www.intercom.org.br/papers/nacionais/2009/lista_area_PP07.htm