AVANTI • on-demand shuttle service

on-demand Shuttle service


This work is part of the Design Challenge for Shuttle services.

In those examples, I try to demonstrate my Product Design approach for deliveries and solution.


Traditional on-demand bus services for rural areas were implemented for years. Customers called the reservation center and buses arrived 1 hour later to pick them up. No online or mobile booking was available. Moreover, there was a lot of manual effort required to dispatch the ride request to the driver and vehicle.

See my process



Map of Empathy and Story Map

Product Concept

Branding identity

I created a fake brand to try to illustrate a potential product interface.